“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!”
--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test
“The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.”
--Tony Hsieh, CEO of Zappos, author of Delivering Happiness
“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.”
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--Joel Bauer, author, speaker, and mentor
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
Author: Michael Tasner
Hardcover:
256 pages
ISBN13: 9780137081097, Condition: New, Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Company: FT Press
(2010-06-20)
ISBN: 013708109X
List Price: $24.99
Amazon Price: $13.99
Used Price: $16.14
The AFFILIATE RESCUE Book for the Kindle will show you how to make money with affiliate marketing without risky PPC (pay per click) or complicated SEO (search engine optimization).
Kindle Edition:
Kindle Book
This text is a guide to marketing on the Internet. It covers topics such as how to use the Internet in a marketing and advertising campaign, and how to negotiate your way round the various rules gonverning marketing and advertising on the Net, without getting in trouble.
Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO: